Do you engage with people who you don't trust? Most people wouldn't. If we don't know what to expect from someone else then the most logical solution for our brains is to lean on the side of caution. It's part of our survival instincts.
Go on...It's important to understand that storytelling is innately a form of expression and communication. It plays a huge role in how humans work together, especially on a chemical and neurological level.
Go on...Can storytelling be learned? Yes. The same way that basketball can be learned. And as with basketball you can play pick-up ball at the park with me, or be in the NBA with Lebron.
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One of the most powerful ways to get your message or brand across to others is through stories. There’s a reason why books, movies, and podcasts have captured the attention of the world - people love stories.
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In today’s age, (according to MarketingProfs and Junta42) 78% of all businesses reported using content to promote brand awareness.
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So you made some GOOOOOD Juicy content, nice. Now what? Now you need to come up with a strategy to determine the best way to match your content to the right people. Or, you can just throw a bunch of content at the wall and see what sticks. Either way…
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Good Content Gives value (they learned something new that can benefit them in real life) Evokes emotion (something that makes them laugh or cry - in a good way) Is Relatable (we’re all humans and there’s always a common denominator in any situation, you just have to find it) Encourages…
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With huge tech companies all racing to create the next Meta-Verse, we are rushing towards a world that is more digital than not.
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