It's important to understand that storytelling is innately a form of expression and communication. It plays a huge role in how humans work together, especially on a chemical and neurological level.
Can storytelling be learned? Yes. The same way that basketball can be learned. And as with basketball you can play pick-up ball at the park with me, or be in the NBA with Lebron.
One of the most powerful ways to get your message or brand across to others is through stories. There’s a reason why books, movies, and podcasts have captured the attention of the world - people love stories.
In today’s age, (according to MarketingProfs and Junta42) 78% of all businesses reported using content to promote brand awareness.